Wednesday, 14 December 2016

Creative Presence: big cartel

I've had a lot of great response to my prints through social media and friends asking about them. Therefore I've set up a big cartel to sell my prints. I really struggled with the pricing of my products and decided seeing as they are A3 or A3 squared on 220gsm paper and signed/ numbered limited editions I could sell them from 18-22 pounds with postage. I feel the price is fair as they are well printed and I have taken great care in the presentation of the products, however I understand that I am only just starting out so I can't charge I ridiculous amount for my prints. At the moment I have presented them as coming soon until I can get back to uni and properly package the items. I'm really excited about making some money from work I'm proud of.

rubyshelton.bigcartel.com



I think the general appearance of my website is professional, easy to read and has functioning links describing information about myself, the products, and my other social media websites including instagram and tumblr. 

Tuesday, 13 December 2016

Creative Presence: social media presence


A lot of friends and family have been asking me about my website to which I have been replying I haven't set one up yet but I have Instagram. This is fine for now but I feel resenting my work on a larger scale for people viewing on computers will be more beneficial to them. I don;t feel I have enough finalised work to set up a proper website and I need to wait for deadlines and feedback before creating a big cartel to sell my prints, therefore I've set up a casual tumblr where my development and process can be viewed on a computer screen. I think it's really fun to be able to showcase my sketchbook pages and playfulness which is where my strengths lie. I understand that this won't necessarily bring in work, however it's still important to get my work out there and improve my confidence skills in talking and presenting my work. 


I have also tidied up my instagram account and made the approach feel much more professional yet still friendly. 

Saturday, 10 December 2016

Creative Presence: Zine research



I'm really interested in producing low quality zines to sell in the coming months, I think possibly creating a zine for a responsive brief will be really beneficial to my practice and insightful as to where I can apply my illustrations in a professional way. I've collated some images of illustrators that make successful zines, I especially think Zoran Pungercar and Palefroi do this successfully mainly buy using limited colour palettes and introducing coloured paper which can make simple shape based images seem much more high quality if producing on a budget which I will be doing to start with. I think producing a zine for the Batsford prize will be a really good way to go as I can use it for my personal professional development and get my skills in inDesign up to scratch.  

Thursday, 24 November 2016

Creative Presence: p e s t

as well as using SWOT to analyse a business we looked at PEST or PESTLE to break down the success of a company. swot is used to define what a company does and pest is used to define where the business sits in the context of the world.  

POLITICAL ANALYSIS:
This can be in reference to laws and legislations that may effect the business. for example; brexit, local council laws, a change in government, international trade, health and safety regulations, workplace regulations etc. 

ECONOMIC ANALYSIS:
This is in reference to how economic changes may impact a company. for example; shift in minimum wage laws, prices of resources, rent, inflation, business tax, death of the high-street, economic stability, etc. 

SOCIAL ANALYSIS:
Things that may impact whether or not a business is successful. for example; lifestyle choices, appropriation of location, religion and multiculturalism within a community, population growth, public image and stigma, urbanisation, gentrification, etc. 

TECHNOLOGICAL ANALYSIS: 
This is in reference to the use of technology within businesses. for example; e-commerce, self service machines, machines in production of products, advertising and branding, delivery services, cost of technological updates, etc.   

Legal & Environmental sub-genres can be added to these analytical sections too making up the L & E in PESTLE.  

Wednesday, 23 November 2016

Creative Presence: s w o t

what are my strengths?
  • traditional print methods such as mono and screen printing
  • use of shape, colour and texture in an ambiguous tone
  • use of documentation and self evaluation to aid decision making 
  • developing ideas through drawing, media experimentation, and risk taking which allows chance to dictate process and outcomes
  • time management and being proactive
What are my weaknesses?
  • Use of narrative & character
  • focusing too much time on certain projects which seem more important 
  • developing roughs. I like to draw and get concepts, media trials on the page first which can waste time especially when considering editorial work
  • certain digital tools such as illustrator and indesign. I have to recap my knowledge before doing and can waste time/ not provide the best outcome
What are my opportunities?
  • live briefs and competitions for students/ young creatives such as Young Blood, YCN, Secret 7 & Penguin
  • selling prints, zines & products online and at fairs
  • setting up exhibitions and collectives
  • working freelance in a studio
  • working as an in-house illustrator for a company 
  • working as a designer for textiles and product design
  • art direction/ visual merchandise roles
What are my threats?
  • not having as many connections to the industry as other young creatives
  • not having as much knowledge in digital techniques as other illustrators, for example animation or graphic design
  • new technology that could be introduced after graduating 
  • not having expensive equipment such as print rooms, computers, scanners and cheap resources that the college provides
  • not living in London?

Thursday, 10 November 2016

Creative Presence: study task 2- creative industries

Where does my current work sit within these creative industries?

publishing & book design


My work is very shape based and ambiguous at times so I feel my work isn't too focused towards book cover design, I definitely don't define any of my practice as linked to graphic design therefore I'm not great with typography. However I am very interested in creating my own published books and zines of collective image making and find the works of Palefroi and Nous Vous really interesting. I also feel I am quite successful when it comes to bookbinding and thinking outside of the box in terms of printed formatting. 

editorial & reportage


A fair few briefs I've encountered since being at LCA have been to create work in the context of editorial work. I really struggle with thinking wth roughs and know this is a big part of the editorial illustration process. However I think I am successful in coming up with a variety of metaphorical and thought provoking ideas to illustrate an article. So if asked to create editorial work I will give it my best try but this isn't an area of practice that particularly excites me. 

product & packaging



I feel I am more interested in the creation of applied illustration to products rather than packaging however understand they both fit hand in hand, especially in regards to presenting my work professionally. Again my work is very pattern, shape and colour based and feel these could be applied really well to textiles products, stationery, prints for home and fashion etc. I am very interested in creating work for companies such as Ikea, Goodhood, and LazyOaf. Charlotte Mei & Atelier Bingo are a great example of this. 

character & narrative


I feel my character and narrative skills are improving as my drawing and image making style is developing in to my own. However my work doesn't scream storytelling, but I can communicate a tone or theme well. This is something I hope to tackle when looking at the Roald Dahl YCN brief. I also feel this is something I need to improve on if I hope to make zines with my work in the future. 

retail & merchandise



In first year I really enjoyed creating 3D images and props which could be part of visual merchandising displays for shops. I think I have a keen eye for colour palettes, trends, and 3D pieces of art and would like to at some point in the future work not only as an illustrator but an art director too. I made some woodwork pieces for a project last year and really enjoyed making something hands on. 

advertising & promotion


This is something I haven't really been in contact with so far in my practice and feel in someways I'm not the best suited too as I don't have a lot of experience with typography and layout. However I am successful in making bold shapes and imagery and as the 504 project goes on I am definitely identifying myself as a print maker more and more. I feel my work could be put to good use when thinking about poster designs for events and type is something that I will only learn through trial and error. I also understand that low-fi quality can be really successful like Jake Hollings' posters for Mr Bongo Sound System.

Friday, 28 October 2016

Creative Presence: study task 1- who am i? why am i here?

5 Things I've learned so far on the programme:
  • Peer crits and talking to people on my course is the best way to generate ideas or clarify things I'm unsure of. 
  • I'm most productive and excited when I'm in the studio working. Being in a creative environment is really important to my practice. 
  • I enjoy traditional print methods a lot.
  • My work is best when I think through drawing as opposed to in my head.
  • I'm dyslexic.
5 Things I want to know more about:
  • I want to push my knowledge of traditional print techniques further.
  • Understand more about digital programmes to aid zine production.
  • Understand more about making 3D products such as ceramics, woodcutting, applying print to textiles.
  • Just generally understand more about what opportunities are out there for young designers.
  • I want to know more about how to make myself a professional. copyright, making money etc.
5 Skills I'm good at:
  • Using shape and simplifying ideas down to whats necessary.
  • Taking risks and letting chance define my outcomes.
  • Talking to new people.
  • Mono & Screen printing.
  • Consideration of colour palettes to create a certain mood or tone.
5 Skills I want to improve:
  • Asking for help.
  • Using digital programmes to enhance my work not hinder creativity.
  • my procrastination habits.
  • Producing roughs and sketches.
  • Using narrative/ humour/text? 
5 Practitioners/ collectives I'm informed by:
  • Atelier Bingo


  • Nicolas Burrows
  • Marion Jdanoff
  • Jake Hollings


  • Cassie Byrnes
5 Websites that demonstrate your area of interest:

Tuesday, 27 September 2016

SUMMER SKETCHBOOKS

My Work

These two pages are from my summer sketchbook work. I think they're possibly the most successful but definitely my favourite two pages because they were fun to create and play around with the media and colour. I like the immediacy and suggestive quality of the lines. 



Sketchbooks I Liked




Mainly drawn to the colours on all these pages, again I like the fun immediate quality of the first and last. I also really like the minimal quality of the block shapes of the second. Good stuff all round.

Monday, 16 May 2016

OUIL402 FINAL EVALUATION


1.What learning have you inherited through this module and how has it impacted on your own understanding of professional practice? Consider yourself as a student at University as much as an illustrator

This module has allowed me to have a greater understanding of what illustration is and can be, as well as understanding what criteria illustration can be marked against in terns of successes and weaknesses. For example, I understand my work or a practitioner’s work can be successful in its crafting and image quality however not strong in its use of communicating it’s context. I feel I am now more confident in discussing and identifying strengths and weaknesses in my own work as I have a broader understanding of where my works sits against professional practitioners. I also feel my general knowledge and vocabulary in regards to this creative field has broadened and improved as well.

2. What approaches/ types of research have you found most valuable over this module?
Why did they have such an impact?

I found during this module spending time on websites such as itsnicethat.com, tumblr and pinterest have been really helpful in keeping up to date with contemporary practitioners and generally creating a broader understanding for past and present art culture. Another approach to research I’ve found to be really useful has been visiting exhibitions, galleries and shops as I’ve stumbled upon work or practitioners that I have referenced or identified strengths in that I can apply to my own practice. The third research strategy I’ve found really beneficial has been spending the odd afternoon in the Henry Moore Institute Library where again I’ve been able to broaden my knowledge from the amazing array of art culture books they have available.

3. In what way has PPP informed the way your work in other modules and your illustration practice as a whole?

This module has allowed me to look at other practitioners and creatives and therefore to move away from just comparing my work to my peers. It has allowed me to see where my work in the future can go in a variety of contexts, for example I’m really interested in furniture design and fashion so I think over the next few years I want to start considering working towards that context. The planning for my final presentation has really made me understand my strengths and weaknesses and what aspects of my practice need to be addressed or moved away from over the next few years at university and afterwards.

4. What weaknesses can you identify in your PPP submission and how will you address this in the future?

I think I’ve addressed this brief well, however I feel I should have documented my thoughts after seminars and day trips more regularly. For example I do a lot of observational drawing on day trips which have really benefitted my practice, however I haven’t documented these endeavours so I feel I haven’t done as much learning as I could have done as blogging really helps me to realise and evaluate my work. Otherwise I just know whether I like or dislike something but not really understand why until I have broken it down.


5. What communities of practice and professional contexts do you intend to investigate further as you approach level 5? Why do they appeal to you?

In level 5 I really want to approach and develop my skills in printing techniques further as this is something I’ve touched on briefly towards the end of this year and I have identified that this is something which makes practitioners work so successful. I also really want to keep pushing my work in to 3D work, as I’ve really enjoyed doing woodcuts and love the work produced by Charlotte Mei and Studio Arhoj.



6.How would you grade yourself on the following areas:
(please indicate using an ‘x’) 

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

1
2
3
4
5
Attendance




x
Punctuality




x
Motivation



x

Commitment



x

Quantity of work produced



x

Quality of work produced



x

Contribution to the group



x

The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self-evaluation process speak to a member of staff as soon as possible.

Sunday, 15 May 2016

FINAL PPP SLIDES & NOTES

One of the biggest challenges I've faced this year was moving away from home and from the countryside. In hind-sight moving to the city has made me realise how much I am defined as an individual and as a practitioner by my upbringing of being surrounded by fields and plants, so it has been a big adjustment to get used to not seeing green everyday. The same as cooking, cleaning and just generally looking after myself was a big adjustment and admittedly I didn't do too well at this at the start of the year. I definitely consumed way too much pasta and not enough veg!! 


Another of the biggest learning curves I've undergone over the past year has been being more open-minded to what illustration and image making can be. The Visual Language and Visual Communication module has been key in allowing me to think about illustration as a broader thing than just pen and paper. One task set that I really enjoyed and brought me to this turning point was the challenge of using 3-D, costume & Art Direction as a means to communication. Being involved in pantomimes from a young age automatically meant I was really invested in this task because I associate dressing up as fun anyway! However I had lots of fun creating these characters and I think they allow the possibility for an audience to interact with my work more than just drawn pieces. I developed this idea in to a moving gif which again I really enjoyed, however was stained blue for the most of the following two days. Therefore I really want to capitalise on this technique in the future because it's just an interesting approach. 




Another thing I've learned about myself this year as a practitioner is the importance for just giving things a go! Trial and error as a process when trying out other processes is something I love doing and really informs my work and allows me to know that my final outcome is the best it can be. I touched on repetition and a variety of ways to approach image making such as blind drawing. However this is something I've really understood about my practice as this year has come to a close especially as I've been introduced to and introduced myself to new techniques such as paper collage, screen printing, mono printing and wood cutting (just to mention a few.) This idea of playfulness is the main inspiration for where I want to take my practice in the next year to come and is also the inspiration for my visual manifesto poster. I've made a six step guide to my approach of playfulness within illustration. I created several different versions of the same subject using techniques such as paper collage, screen printing, mono printing, blind drawing, painting and wood cutting. These techniques sum up where my successes have been in the last year and the techniques i want to keep building on in the future.    


One of my strengths I have discovered over the last couple of briefs is my willingness to approach research in a hands on way. Observational drawing on location is something I really enjoy, however it's been really beneficial for my understanding of the subjects I am tackling. For example, In the 'Greetings From' brief where I made postcards for cities with botanical gardens, I went a drew plants in an orangery which enabled me to have a better understanding of the plants forms, textures, shapes and colours. This development of understanding allowed my sketchbook development and final outcomes to be much more genuine and more successful with it's communication. It also meant that I had more of a connection to my work and felt more inspired to start the project in the first place. This technique is therefore something I want to keep reiterating in my future projects as it helped me so much when I have used it. 



Another of my strengths I feel I have capitalised on and understood throughout the last studio practice module is the importance of simplicity and how shape can be used really effectively in communicating ideas whilst still keeping an sense of ambiguity and abstraction which is something that I love (PICASSO FOREVER). Throughout the first couple of studio practice briefs right at the start of the year I felt my ideas were getting lost in communication, however since implementing more shape in to my projects my peer crits have shown that my communication skills have massively improved. I also really love the naivety and immediacy of shape based illustration such as the work from Daniel J Fletcher and Nicolas Burrows, so it's been really nice to create some work I enjoy and feel proud of. I think it's important for me to keep pushing this use of shape because it just brings enjoyment to my work on a personal level as well as it helping my communication of ideas.    


When thinking about my future practice I know that I am not suited and I'm not stimulated by editorial work, I found the article brief we had at the start of the year to be really hard and stifling of my creativity. Therefore I think it's important that I bring my love for fashion, interior design, furniture and magazines in to my work as I really loved the crafting of the woodcut blocks I've made recently. I felt really inspired and by Charlotte Mei's discussion about her practice in the big heads when talking about translating her drawings in to ceramics. Therefore in the future years I think I need to start thinking about making products and prints in my practice more and apply my creativity to a purpose. 


Another element of this year I've really enjoyed has been the working environment and sense of community within the studio. I've learnt a great deal from my peers in crits and through general chit chat which has been so helpful and encouraging to my work and I hope to everyone else's too. This has made me think that I would love to be part of a collective in the future or to be working in a joint studio because theres nothing like asking a friend when I'm really stuck for a bit of advice with that to do next. I'm a really strong believer in two minds are better than one and that a problem shared is a problem halved. I also think when starting out after university it will be enable me to have faith in what I'm doing because of strength in numbers.   


When thinking about things I need to improve for next year I automatically think about COP! My time management throughout as generally been a bit of a shambles as I prioritised studio briefs over this module. This was due to the fact I haven't done any kind of academic writing since my GCSEs and with this lack of practice I felt very overwhelmed and didn't know where or how to start researching. In hind-sight I should have asked for help sooner and timetabled sessions in each week to just focus on this module, especially seeing as I know I struggle with it so I could spread the load. I think this also applies to the visual response element to this brief too. Again I kept putting it off as I was unsure what was required of us and how to go about this brief. However I definitely know I need to be more proactive and organised when tackling this module next year.  


Another aspect of my practice I think I need to improve on next year is my digital skills in regards to image making. I feel throughout the year I have just used it where I have had to as I don't really enjoy work that is created digitally. There's no room for happy mistakes, however I do understand that in future briefs it may be a requirement and I think when digital processes are used well it can add an element of crafting that that analogue can't cover. And also it's necessary for work in regards to animation. I really struggled when using illustrator for my 'greetings from' postcards and found that my lack of understanding of what the programme could potentially offer I felt it hindered my creativity in this brief as my research and development was was really strong. I think over summer and next year I need to set aside some time for me to play around with Photoshop, Illustrator and Indesign so I can use them effectively in future briefs as opposed to stifling my potential.   


Overall something I need to improve on is my procrastination levels and just generally making the most of my time to create work and to enjoy my spare time. However, over the past few months I have made steps to being more proactive through exercise. It helps me to have more of a routine, a positive attitude and to generally feel more energised, and of course better about my self image and health. Therefore my TOP TIP, which we've been asked to provide, is park run on Saturday mornings. Theres one around Hyde Park, but obviously over summer there is one in most towns in the country. It's free to do and a really good way for me to set myself up for a productive weekend as I've got the rest of the day to feel awake and to crack on with things. The atmosphere is great as you aren't running alone and everyone is really supportive and everyones welcome no matter your ability. It's really fun and nice to be part of something so positive. 

So that's my year!!