TALKING TO PROFESSIONALS - DING DING THINGS

Ding Ding Things is a print designer based in Nottingham who's practice revolves around screen-printing products to sell. I feel her practice is a great example of where I see my practice residing when graduating, so I was excited to talk to her.

I came across Ding Ding Things at the Print Stuff fair a few years ago and we have had communication since she bought one of my prints. I decided to follow this up by asking her a few questions/ advice on how her practice has been so successful in a competitive industry. 

KEY POINTS:

• Product turnover - In regards to making products she said it's been really beneficial to her to hold up her signature style of shapely patterns, however to keep refreshing designs so her practice doesn't become stagnant. It keeps past clients interested and coming back to her.
• Keeping Inspired - It's really important to her to keep inspiration flowing all the time so her products feel personal to her practice. She visits new places for inspiration frequently and keeps mood boards on pinterest updated all the time. She mentioned that it's important to be aware of trends but not consumed by them as it shows in the outcomes.
• Tactile Outcomes - She said people really like the fact her products are tactile objects. It adds an extra layer to her process and people are more likely to want to take them away. 
• Craft - She thinks it's really important in her work to use crafting techniques such as screenprint as it adds gravitas to her brand. Customers appreciate it and will pay the money.